Selling the Singapore Brand

Walking into UOB's spacious banking hall in Battery Road as a customer is a new experience. No queue, everything a breeze. The atmosphere is like a big lounge for customers to spend a pleasant and easy time chatting with the bank officers. It is so friendly, no hassle. Banking is indeed a breeze.

And I believe Wee Ee Cheong need not have to sweat to provide such a great experience for his