Coupons are clipped by affluent people, not the poor

* More affluent consumers ($70k+) are considered super heavy coupon2 users (39 percent compared to 35 percent for total U.S. households) and coupon enthusiasts (42 percent compared to 35 percent for total U.S. households.)

* Those likely to be low or non-coupon users: low-income, 1-member households, male-only head of households, African-Americans and Hispanic consumers, residents in rural and struggling urban areas.

Data from Nielsen, via The Consumerist and Time.