I'm Just Saying

Just took Starshine to see Ice Age 3. (An imminently forgettable movie) During the previews, an announcer intoned gravely (in the midst of various animated what-have-you's on screen) that THIS movie (Yes, this upcoming animated what-have-you movie) is the summer's most highly anticipated movie event.

Um.

I think you have a much better chance of saying that without incurring ridicule if you choose, say, a non-Harry Potter summer.

I'm just saying.