Five best studies of consumer culture

Paco Underhill is CEO of Envirosell Inc. and the author of Why We Buy and Call of the Mall.In 2006 he named a five best list of studies of consumer culture for the Wall Street Journal. One title on the list:"FutureShop" by Daniel Nissanoff (Penguin, 2006).I was not prepared to like "Futureshop" by Daniel Nissanoff. Books about e-commerce tend to be like uninspired sex: a convenient shortcut to a