San Francisco Ferrari Store A Bust

Over the weekend, we strolled through Union Square and discovered that a Ferrari Store replaced the short-lived Cody's Books outpost.

I'm not a Ferrari fanatic, but I admire the car, the team, and the culture enough to walk in and take a peek. What a disappointment.

At the front window is a replica of an F1 car. I'm a huge F1 fan and the car was underwhelming and disappointing.

Despite it being a weekend, the small first floor showroom was empty, aside from the greeter at the door. He looked bored. The first floor had the cheap stuff for the tourists: notepads, refrigerator magnets, etc.

Downstairs, one can find clothing and a small selection of books. The F1 shirts are shoddily made and sell for $120. The books are straight out of the bargain bin at Barnes & Noble.

As we climbed back upstairs to leave, the owner (or franchisee) condescendingly told a family of tourists that he is against discount prices. I don't think he can sell anything, even with discount prices.

CKY