Have you noticed that car manufacturers are using more and more extravagant advertising techniques to sell their product? You’ve probably seen all the flashy computer-generated ads on telly (the ones which probably digitally paint out undesirable things like traffic jams etc) or if you’ve been to the cinema recently, you’ll have sat through endless versions of the same ads on the big screen. They like to project images of how luxurious and comfortable driving can be.
Now with the current economic downturn making driving expensive and the rising tide of congestion in Bristol, you’d think that it would be a great opportunity to get folks out of their comfy lounges-on-four-wheels and onto public transport. But the government have decided that taxpayer’s cash can be used for car loans and the ad campaigns continue unabated. So it’s comforting to see that someone in Easton isn’t buying into the psychology of car adverts.
Oh, and by the way Mr Chancellor, would you mind handing out some taxpayer’s cash to me so I can buy that carbon fibre road bike I fancy?.
Now with the current economic downturn making driving expensive and the rising tide of congestion in Bristol, you’d think that it would be a great opportunity to get folks out of their comfy lounges-on-four-wheels and onto public transport. But the government have decided that taxpayer’s cash can be used for car loans and the ad campaigns continue unabated. So it’s comforting to see that someone in Easton isn’t buying into the psychology of car adverts.
Oh, and by the way Mr Chancellor, would you mind handing out some taxpayer’s cash to me so I can buy that carbon fibre road bike I fancy?.