From International Herald Tribune:The Israel Defense Forces, recognizing that success in neutralizing the Hamas movement in Gaza is as much a public relations challenge as a military one, has enlisted an arsenal of Internet tools to take their message directly to a global audience.
There is a military channel on the video-sharing site YouTube where you can watch suspected Hamas sites being obliterated by ordnance; blogs that spread the message of the foreign affairs ministry; and in the newest wrinkle, a news conference conducted through the microblogging service Twitter.
"Since the definition of war has changed, the definition of public diplomacy has to change as well," said David Saranga, the head of media relations for the Israeli consulate in New York, which conducted the Twitter news conference on Tuesday.
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