Five best: books on advertising

A few years ago at the Wall Street Journal, advertising executive Jerry Della Femina named a five best list of books on advertising.One title on the list:Bill Bernbach's Book by Bob Levenson (Random House, 1987)."Forget words like hard sell and soft sell. That will only confuse you. Just be sure your advertising is saying something with substance . . . like it's never been said before"--Bill