Consumers Willing to Pay for a Quality Camera in Their Phone

Centre Daily Times: The Strategy Analytics Wireless Device Lab service research, "The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device," shows that a quality camera is the primary mobile phone add-on for which consumers in the U.S. and Western Europe would be willing to pay--and willing to pay the most--compared to other mobile device features.

These findings are based on a survey of over 2800 wireless device owners in the US and Western Europe. "Strategy Analytics research shows that over 60% of all respondents would be willing to pay extra for a quality camera on their mobile device," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "This desire for imaging features prevails across all age ranges in both regions."