$2000 Reward for lost poodle

The owner was distraught after losing her pet poodle. The poodle was so important to her that she is losing sleep and not eating well. She has combed every corner of her neighbourhood but still no sign of her dear poodle.

Finally she decided to cough up $2000 as a reward to anyone who finds the poodle. She knew that there is no free lunch. Why would people run around looking for her poodle for