Five best books about selling

Steve Cone, a senior marketing executive at Citigroup and the author of Steal These Ideas: Marketing Secrets That Will Make You a Star, named the five best books about selling for Opinion Journal.His list includes a title by the godfather of the Page 69 Test as well as this book:Branded Nation by James B. TwitchellJames B. Twitchell begins Branded Nation by asserting that "the secret to great