FED UP WITH LAWYERS? TRY THE TECHIES

If you're being plagued by counterfeiters, but don't like meetings with lawyers and trips to court, take another look at technical solutions to your problems. The bimonthly journal Product & Image Security, published by ECI International, carries both editorial and advertising content that demonstrates how much the average IP owner can do to detect fakes or to make his own products harder to copy.

The IPKat has just received the May/June 2005 issue, which carries on its cover the arresting statement:

"In the war against counterfeit and fraud, your basic and most effective weapon is the substrate your documents, packaging and labels are printed on".

Is this right? Merpel, for one, disagrees: "I think anyone's best weapon is their pricing policy. Their second best weapon is having a product no-one wants to copy anyway". What do visitors to this blog think? Please post your comments and let us know.