It’s obviously awards season. Last Thursday the “branding Oscars” were awarded by Superbrands, the Guardian reports. The 6 main award winners weren’t the cutting edge companies you might expect. Instead, a stable of old favourites walked away with the top prizes: Marks and Spencer, Gillette, British Telecom, Duracell, Heinz and Jaguar. Additionally, awards were presented for best advertising campaign, the brands consumers would most miss if they were no longer around and the brands consumers would most like to work for. The role played by brands was saluted by the organisation, with research revealing that consumers are willing to pay more for well-known brands and will ignore price promotions out of loyalty to their favourite brands.
The IPKat observes that such branding would be impossible without the trade marks that underlie it. He notes that the strongest brand of them all is the Oscars.
Oscars here, here and here
Award ceremonies here, here and here
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