NEW KIDS ON THE BLOCK

The IPKat has just received volume 1, issue 1, of two new titles: Advertising, Marketing & Branding Law Journal and Life Sciences Law & Business, published six times a year by Legalease. At £295 and £315 respectively, these slim magazines (24 pages, inclusive of Legalease's own advertisements) seem quite dear. However, they both look quite promising in terms of their content. Advertising, Marketing & Branding Law Journal reminds the IPKat of the fate of the late and not greatly lamented Journal of Advertising and Marketing Law and Practice, which endured a brief and sporadic existence in the UK in the 1980s. The market for literature on this subject is surely larger and more sophisticated now than it was then, but titles in the field of advertising and marketing law have, sadly, never really thrived. Life Sciences Law & Business looks as though it may have a brighter and more profitable future, since its target market includes pharma and biotech companies.