CHOW YUN-FAT REFUSES TO LET CONTRACT DRAG-ON

The BBC reports that the Hong Kong actor Chow Yun-fat, star of Crouching Tiger, Hidden Dragon is suing the Chinese telecom company, the Konka Group, for $720,000 in an advertising dispute. The actor contracted to appear in the group’s adverts for one year in 1999. However, the group continued to use the actor’s image after the end of this term. In particular, Chow Yun-fat contends that his image was used in a Chinese airport in 2002. Konka Group has countered that the airport is a restricted area which it is unable to enter to remove the poster.



The IPKat says that this is more than a mere breach of contract claim. Underlying it is the assumption that Chow Yun-fat has rights in his personality which he can make the subject of a contract and that he can use those rights once again once the contract ends.



Crouching Tiger, Hidden Dragon here

Squatting cat here

Hidden dragon here

Hidden dog here